Kiwis love Aston Martin

16 June, 2014

 

Kiwis love Aston Martin more than any other country does anywhere else in the world.

Global Sales Director for Aston Martin, Christian Marti, announced at the Australasia Dealer Conference, held in the Barossa Valley, South Australia, that Aston Martin in New Zealand had the highest market share in the world (luxury segment) in 2013.

Aston Martin/Independent Prestige General Manager, Greg Brinck, was there to accept the accolade.

“We had a fantastic 2013, particularly with the new Vanquish, so we were confident that we’d be ‘up there’ internationally, based on the New Zealand market share stats that we had received. It is particularly fitting that we achieved the number one spot in the centenary celebration year for Aston Martin.

“The celebration events that we shared with our customers and owners during the last year, again emphasized to us the real passion held here in New Zealand for Aston Martin sports cars. The future certainly looks bright with a strong model range and all-new dedicated dealership, in the not too distant future.”

There seems to be plenty to look forward to from Aston Martin in New Zealand, so let’s see what the rest of 2014 has to offer.

Range Rover CSK — the original SUV

The Range Rover, thanks to Charles Spencer King, went into production in 1970 boasting an iconic shape that would last until 1996. The vehicle that would create the SUV moniker came about because Rover decided it was time to add a bigger four-wheel-drive vehicle, one with a 100-inch wheelbase, to the model range. Land Rover made a 109-inch wheelbase model but the standard vehicle had a 88-inch wheelbase.
The new model would be more suitable for road use than the existing Land Rover, which was considered to be predominantly for rural use. To make sure it could cope on any road it came standard with the Rover 3.5-litre V8 engine. The body design was originally sketched by King and went into production with only a few minor touch-ups by the Rover styling team.
According to King, “The idea was to combine the comfort and on-road ability of a Rover saloon with the off-road ability of a Land Rover. Nobody was doing it.”

Ford’s Mustang – the endlessly hip American dream machine

Fifty or so years ago, the only place in New Zealand to see a Ford Mustang was on the racetrack. In a local market severely constrained by a lack of new motor vehicles, the new North American Ford was a dreamy icon boosted by considerable motorsport success.
Import licences for cars were limited, and if Kiwis travelled abroad, the amount of currency they could take with them was restricted. What’s more, those funds could not be used to buy a car for importation back home. Yet it was OK to spend the money on heavy drinking at a London pub, Gucci shoes, sable fur coats, and excessive stays at the Hôtel Martinez at Cannes in France.
However, any rare Mustang that landed on our shores would not be destined to pose around Auckland’s then trendy Queen Street on a Friday night but would more likely be found in the care of well-known racing drivers on the starting grid at local motor racing tracks.