Star car sets world record at Aston Martin auction

16 June, 2014

 


Recently we told you about Roger Moore’s The Persuaders! Aston Martin going up for auction. Well, that very car has set a world record for a DBS sold at auction selling for £533,500 (approx. NZ$1,050,000).

It’s the 15th year of Bonhams’ annual auction and the Bonhams Aston Martin Works sale totalled £8.7 million (more than NZ$17 million). Over 100 lots of collectible automobilia were sold, alongside 50 vehicles which was the largest number Bonhams have ever had at the Aston Martin sale.

The world-record-setting 1970 Aston Martin DBS starred in the British television series The Persuaders! where it featured prominently in all of the show’s 24 episodes. During the auction it held pride of place at the front of the auction hall and attracted huge amounts of interest from fans of the television series as well as Aston Martin enthusiasts. The car itself was specially modified for its role in the show making itself known as the ‘third star’ behind co-stars Roger Moore and Tony Curtis.

One unexpected high-earner was the factory Vantage prototype ‘DP217’ 1963 Aston Martin DB5 project. It sold for four times its highest estimate with the gavel coming down on £393,500 (approx. NZ$775,000) and being received by plenty of applause from the room.

Bonhams Group Motoring Director James Knight said: “The sale has been one of surprise and delight. From selling a DB5 Sports Saloon project at four times its estimate, to setting world records with ‘star’ car, The Persuaders! Aston Martin DBS.

“As ever, in its 15th year the Aston Martin Works sale has been truly tremendous. After 15 years of running this sale we still continue to enjoy our very special partnership with Aston Martin, working collectively to deliver the right results for the brand and our clients.”

General Sales Manager at Aston Martin Works, Paul Spires, said: “The Bonhams auction weekend has once again more than lived up to expectations. The uniquely sociable ‘garden party’ atmosphere certainly seems to have helped some of the 2500 or so people who joined us here at Newport Pagnell take the plunge. With many exceptional sports cars sold, and bids coming in from right around the world, it’s clear that Bonhams’ Aston Martin Sale is, more than ever, a key fixture of the classic car world.”

NZ Classic Car magazine, July/August 2026 issue 406, on sale now

Rebirth of a brilliant Grand Tourer –1973 Datsun 240Z
How often do we long for that ultimate dream sports car, and that dream comes true? This is about one of the most influential Japanese cars of all time, a car that changed the sports car market.
This is about much more than the restoration of an iconic classic sports car, the 240Z. It’s about the culmination of a dream over many years and the friendships made. It’s about the people who helped and the professionals whose approach ensured that the dream became a reality, an attitude typical of the industry we call ‘classic restoration experts’.
It is no surprise that the outcome after a lengthy search by Conrad Van der Geest for the right Datsun 240Z culminated in a trophy for the best Japanese car at this year’s Caroline Bay Beach, Rock N’ Hop at Timaru.
Originally a roadworthy car in running order, it was left-hand-drive and had been driven for several years by its Timaru owner, as Conrad explains.
“A neighbour, Dave Barron, knew I was looking for one and introduced me to the owner. I had seen the car being driven around Timaru. It was unusual for one of these coming originally from California, so it was a really clean car instead of rusty, as they are prone to rust. The story goes that the grandfather passed it onto his grandson, who decided to sell it, and that’s when it came over here.”
Every issue comes with our FREE huge wall poster; this issue, it’s our cover car for this edition, a 1973 Datsun 240Z

The butterfly effect

The man on the mountain bike pedalled over, taking it all in. Gazing in wonderment at this small Japanese coupe with butterfly doors, he said, “Wow, I have never seen one of these before. What is it?” When I told him it was a Toyota, he nearly fell off his bike.
The Toyota Sera is unique amongst ’90s Japanese coupes. The Sera, which is Italian for ‘evening’, can trace its roots back to Toyota’s AXV-II concept car. Launched as part of a trio of Toyota concept cars at the 1987 Tokyo Motor Show, it shared its underpinnings with the P70 Toyota Starlet. The similarities ended there, thanks to the AXV-II’s low-slung and rounded coupe styling with butterfly doors. These doors were held upright by gas struts when fully open. Glass covered the upper section of the doors and the rear hatchback.
These features, much to everyone’s surprise, were carried over to the production Sera in 1990. Toyota marketed the Sera, which means ‘will be’ in Spanish and ‘princess’ in Hebrew, as a funky alternative to the much-loved MR2.