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Staying true to its pillars: a new Lotus is formed

27 January, 2015

In a time where many automakers are struggling Lotus Cars are bucking the trend. They’ve recently announced that their overall sales are up by 54 per cent in the past nine months. In terms of volume, this is an increase of 551 cars on the prior year bringing sales to a total of 1565 cars.

Clearly Lotus Cars’ new strategy is working, with 25 new dealers added over the past nine months and a further 50 to join by the end of 2015. Lotus’ CEO, Jean-Marc Gales, said, “The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus are set to reveal a new car at the Geneva International Motor Show in early March, 2015, said to remain true to Lotus’ core pillars of lightness, performance, and driving purity. The demand for Lotus’ cars is still rising in China and Japan, and a new model is speculated to considerably accelerate sales in the USA, Europe, Middle East, and Asia.

 

Lunch with … Rodger Anderson

22 November, 2024

At first, I wondered if I’d driven up the wrong driveway. The car in the garage was an early Mustang resplendent in royal blue with two broad gold stripes, which was not what I was expecting. I knew that Rodger Anderson, who made his name in Minis and a BMW 2002, was a Porsche man these days — the other end of the spectrum from American muscle. I had no idea of his affection for Detroit iron. It didn’t take long to discover just how passionate this former Saloon Car Champion is about cars, as long as they’re interesting.

Back from the brink – 1968 MGB GT

15 November, 2024

Auckland classic car enthusiast Kerry Bowman soon realised he had a massive job on his hands in restoring his classic 1968 MGB GT. When Kerry and his MGB first appeared in New Zealand Classic Car in March 2021, in “Behind The Garage Door”, the stripped-out shell had revealed some nasty surprises. Once the true extent of the hidden damage was discovered, the work would normally have been handed over to a professional fabricator. However, with the assistance of experts such as MG specialist restorer, Paul Walbran, Kerry has completed an impressive restoration and saved this car from the scrapheap.