SUBSCRIBE TO THE
MAGAZINE NOW
Facebook-f Instagram

Staying true to its pillars: a new Lotus is formed

27 January, 2015

In a time where many automakers are struggling Lotus Cars are bucking the trend. They’ve recently announced that their overall sales are up by 54 per cent in the past nine months. In terms of volume, this is an increase of 551 cars on the prior year bringing sales to a total of 1565 cars.

Clearly Lotus Cars’ new strategy is working, with 25 new dealers added over the past nine months and a further 50 to join by the end of 2015. Lotus’ CEO, Jean-Marc Gales, said, “The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus are set to reveal a new car at the Geneva International Motor Show in early March, 2015, said to remain true to Lotus’ core pillars of lightness, performance, and driving purity. The demand for Lotus’ cars is still rising in China and Japan, and a new model is speculated to considerably accelerate sales in the USA, Europe, Middle East, and Asia.

 

Dad will love this!

29 August, 2026

Subscribe or gift a subscription to NZ Classic Car magazine for one year this Father’s Day, and go into the draw to win one of two luxury car care packages worth $570 from Lovecars.
The prize: Adam’s Foam Cannon Kit includes a complete pressure-washer foam cannon setup; Michelle’s Car Wash Kit takes care of everything after the foam. It includes Autostolz Premium Auto Wash, Enhanced Ceramic Spray Wax, and loads more.
Together, you’ve got the setup to foam, wash, protect and dry your car properly – using some of NZ’s top-selling car detailing products.
A seriously good prize for anyone who loves keeping their car looking its best.

Motorsport Flashback: The Temple of Speed

28 August, 2026

On the banks of the Lambro River is Europe’s largest enclosed park, all 688 hectares of it. Parco di Monza was commissioned by the son of an Austrian empress as a summer retreat in the late 1700s, but it would be for another century and a half before ground was broken on what would become Italy’s famous theatre of speed at the park’s northern end. One hundred years ago on 3 September, less than four months after work started, Autodromo Nazionale di Monza was officially opened and the first race – appropriately, the Italian Grand Prix – was run a week later. Monza was the world’s third purpose-built circuit, after Brooklands and Indianapolis, and was the result of the Milan Automobile Club financing the 3500 workers who created the super-quick, and consequently dangerous, track that made the word ‘Monza’ synonymous for speed.