Staying true to its pillars: a new Lotus is formed

27 January, 2015

In a time where many automakers are struggling Lotus Cars are bucking the trend. They’ve recently announced that their overall sales are up by 54 per cent in the past nine months. In terms of volume, this is an increase of 551 cars on the prior year bringing sales to a total of 1565 cars.

Clearly Lotus Cars’ new strategy is working, with 25 new dealers added over the past nine months and a further 50 to join by the end of 2015. Lotus’ CEO, Jean-Marc Gales, said, “The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus are set to reveal a new car at the Geneva International Motor Show in early March, 2015, said to remain true to Lotus’ core pillars of lightness, performance, and driving purity. The demand for Lotus’ cars is still rising in China and Japan, and a new model is speculated to considerably accelerate sales in the USA, Europe, Middle East, and Asia.

 

Luxury by design

How do you define luxury? To some it is being blinded with all manner of technological wizardry, from massaging heated seats to being able to activate everything with your voice, be it the driver’s side window or the next track on Spotify. To others, the most exorbitant price tag will dictate how luxurious a car is.
For me, true automotive luxury comes from being transported in unparalleled comfort, refinement, and smoothness of power under complete control. Forget millions of technological toys; if one can be transported here and there without the sensation of moving at all, that is luxury — something that is perfectly encapsulated by the original Lexus LS400. It was the first truly global luxury car from Toyota, and one that made the big luxury brands take notice.

NZ Classic Car magazine, January/February 2026 issue 403, on sale now

Morris’ ground-breaking, world-beating, Minor
It was Britain’s biggest small car, and it got Britain mobile again.       Morris Motors celebrated its millionth Minor in December 1960, a car that defined the British motor industry, and was in production for 10 years alongside the iconic Mini of 1959.
Whakatane dentist John Twaddle has a passion for Morris Minors going back to 1982, and he still has his first example. There are now three ‘Morries’ in his garage. One, however, is quite special, a rare ‘Minor-Million’. 
One of just 350 made commemorating the millionth Morris Minor produced, the first British car to hit a million units, the well-rounded little Brit’ would end production in 1971with a tally of over 1.6 million units.
John finished his Minor Million six years ago, resplendent in lilac, its official factory colour. He calls it his ‘Minor Resurrection’, and it has won numerous awards.
This summer edition also comes with our annual FREE classic car calendar, a must for every garage wall.
Every issue comes with our FREE huge wall poster; this issue, our poster is of a couple of garage mates, a 1957 Ford Ranchero and a 1968 Lincoln Continental.