Staying true to its pillars: a new Lotus is formed

27 January, 2015

In a time where many automakers are struggling Lotus Cars are bucking the trend. They’ve recently announced that their overall sales are up by 54 per cent in the past nine months. In terms of volume, this is an increase of 551 cars on the prior year bringing sales to a total of 1565 cars.

Clearly Lotus Cars’ new strategy is working, with 25 new dealers added over the past nine months and a further 50 to join by the end of 2015. Lotus’ CEO, Jean-Marc Gales, said, “The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus are set to reveal a new car at the Geneva International Motor Show in early March, 2015, said to remain true to Lotus’ core pillars of lightness, performance, and driving purity. The demand for Lotus’ cars is still rising in China and Japan, and a new model is speculated to considerably accelerate sales in the USA, Europe, Middle East, and Asia.

 

Fraser Cars – low flying into the fourth decade

With almost three and a half decades under its belt, Fraser Cars is one of New Zealand’s longest-surviving car manufacturers. The company first opened its doors for business in 1988, during the boom time for kit manufacturers. During the ’80s, around 40 different companies were building kits and turnkey cars for this niche market. Of those, only Fraser and Almac Cars (established 1981) are still in business today.
Most of the new kit car companies were killed off in the cradle by the threat of new legislation that never eventuated and definitively by the sudden availability of high-performance Japanese cars when the floodgates to second-hand imports were opened. The now long-retired founder of the company, Neil Fraser, first came across Lotus Seven replicas while racing Lotus Cortinas in the early ’80s. He regularly found himself racing against a little Caterham, a Lotus Seven–styled car built in England. He was very impressed by its simplicity and handling. In 1986 Fraser built his own Lotus Seven–type car, using the knowledge he had gained from several close looks at the Caterham.

2027 Star Insure Calendar Competition Terms and Conditions

2027 Star Insure Calendar Competition
We’ve partnered up with Star Insure in search for 13 outstanding classic cars to feature across the 2027 Star Insure Calendar and the December issue of NZ Classic Car Magazine. One standout entry wins the ultimate honour: cover placement on both the calendar and the magazine, with the remaining 12 featured across the monthly pages.
Email your photo to [email protected] and include your full name, postal address, phone number and vehicle details (year, make and model). Entries close Friday, 31 July 2026. *T’s & C’s apply.
Read more to find out the full details >>