Staying true to its pillars: a new Lotus is formed

27 January, 2015

In a time where many automakers are struggling Lotus Cars are bucking the trend. They’ve recently announced that their overall sales are up by 54 per cent in the past nine months. In terms of volume, this is an increase of 551 cars on the prior year bringing sales to a total of 1565 cars.

Clearly Lotus Cars’ new strategy is working, with 25 new dealers added over the past nine months and a further 50 to join by the end of 2015. Lotus’ CEO, Jean-Marc Gales, said, “The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus are set to reveal a new car at the Geneva International Motor Show in early March, 2015, said to remain true to Lotus’ core pillars of lightness, performance, and driving purity. The demand for Lotus’ cars is still rising in China and Japan, and a new model is speculated to considerably accelerate sales in the USA, Europe, Middle East, and Asia.

 

Lunch with Bill Leckie: An Imp’s tale

Seeking limelight is part of Bill Leckie’s DNA, but when I asked him if anyone had written about his career and the cars he created, he didn’t think so. Even so, I was delighted when he agreed to sit down with me over a pie and coffee to reminisce. I started by asking how it is that someone who is so fanatical about F1 only ever raced saloon cars? Well, we’ll get to that, but where did things start? “I went to Cornwall Park Primary School and then to Remuera Intermediate where I became good mates with Geoff Perry, son of the legendary motorcycle racing legend Len.” Geoff Perry was 23 and on the edge of stardom when he was killed in a mystery air disaster over the Pacific in 1973. “We used to race around his backyard on a cutdown motorbike. It was friendly competition that I suppose helped hone our racing instincts. There was never much between us and so, by 11 or 12, I had a definite leaning towards speed.”

Mitsubishi’s secret weapon

Ewen’s Starion is a little different and special. He saved this one – literally ‘found in a paddock’ — just in time, as he relates.
“Mine is a 1983 Starion. I’ve had it about five years. I first saw it in a paddock at Ryal Bush [north of Invercargill], and I went past it three times. The third time I went back and knocked at the door, but the owner didn’t want to sell. He rang up a year later, and put a price on it, which we accepted. Only thing wrong was the motor was totally dismantled.”
Ewen then set about getting the car back to its current state.
“It took me six months to find somebody suitable to refurbish it back then. Simon Bradley at Midas in Invercargill offered to do it and he did a great job on it. The head was badly damaged around the valves, and Simon said you could get generic cylinder heads now, so he installed one, and it cost $800. It’s made such a difference to the car. Mine is an intercooled, fuel-injected turbo model, fitted with a five-speed manual gearbox. It’s a great car to drive too.”
Except for a small patch of surface rust, Ewen’s car was in surprisingly good condition despite its paddock life.