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Staying true to its pillars: a new Lotus is formed

27 January, 2015

In a time where many automakers are struggling Lotus Cars are bucking the trend. They’ve recently announced that their overall sales are up by 54 per cent in the past nine months. In terms of volume, this is an increase of 551 cars on the prior year bringing sales to a total of 1565 cars.

Clearly Lotus Cars’ new strategy is working, with 25 new dealers added over the past nine months and a further 50 to join by the end of 2015. Lotus’ CEO, Jean-Marc Gales, said, “The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus are set to reveal a new car at the Geneva International Motor Show in early March, 2015, said to remain true to Lotus’ core pillars of lightness, performance, and driving purity. The demand for Lotus’ cars is still rising in China and Japan, and a new model is speculated to considerably accelerate sales in the USA, Europe, Middle East, and Asia.

 

NZ Classic Car magazine, January/February 2025 issue 397, on sale now

8 December, 2024

Having dominated the world motorcycle championships of the 1960s, Honda had a crucial decision to make in 1969. Would Soichiro Honda heed his engineer’s pivotal advice?
“Very few examples of the early Civic, a car that set Honda onto the path to becoming a giant of the car world, remain road registered in New Zealand.
Retired Tauranga owner of this example, Graham Inglis is thrilled with his classic little Honda Civic, the first of eleven generations built so far by the company. The Civic became a household name.
“It’s quite amazing the number of people who not only wave, but come up to me in the street and tell me how much they like the little Honda and its colour, and then they want to start talking about it. A guy in our vintage car club wants to buy it and he has been pushing me a bit. It’s not for sale,” he laughs.
Graham bought his 1977 Honda Civic from Wellington enthusiast Julian Foster, who was the instigator of its restoration.”

A star in their eyes – 1968 Ford Galaxie 500

6 December, 2024

“Everyone asks that until they take a closer look,” says its owner today, Brent Harris of Auckland. “They also ask if I’ve done the restoration myself, and I have to tell them no, it is 100 per cent original. It’s the paint listed in the handbook.”
It was the original condition of the car that won Brent over from the moment he first saw it — that and the fact “it just looks stunning”.
Brent had owned a 1968 Mark II Cortina for four years. It was in need of some work and the question arose whether to spend the money or get something different. You don’t get much more divergent than Ford’s different approaches to its markets in the UK and the USA.