Maserati Alfieri claims 2014 Concept Car of the Year award

8 March, 2015

Maserati’s Alfieri Concept caused a stir within the motoring fraternity upon its unveiling at last year’s Geneva International Motor Show — not only did the sharp 2+2 coupe boast a name in honour of one of the legendary marque’s founding brothers, Alfieri Maserati, it also displayed the beautiful lines that Maserati’s designs are known for.

The Alfieri Concept, designed at Maserati’s Turin-based Centro Stile, displayed none of the exaggeration so common in concept vehicles. The design influence from Maserati’s classic A6 is clear, with a long, low nose juxtaposed against the squat, muscular rear section.

Now, a year on, Maserati’s efforts have been rewarded by being named 2014 Concept Car of the Year at the Car Design Night in Geneva. The event’s Car Designs of the Year awards are judged by an independent panel of professional designers, including those from educational facilities, and from behind names such as Daimler, General Motors, and Jaguar. Marco Tencone, who led the Alfieri design at the Centro Stile, was on hand to accept the award on Maserati’s behalf.

Following the positive public reaction to the Alfieri Concept, the car was also promised for production as an exotic competitor to the likes of the Porsche 911 and Jaguar F-Type. Though various concessions will undoubtedly be required to ensure the Alfieri will be suitable for a global market, Maserati CEO Harald Wester promises that the coupe’s design is here to stay.

The engine is the same 4.7-litre unit found in the Maserati GranTurismo coupe, producing 460hp and 384lb·ft through a six-speed automatic gearbox, and limited-slip differential. Production is confirmed for 2017, with a cabriolet version to follow soon after.

NZ Classic Car magazine, July/August 2026 issue 406, on sale now

Rebirth of a brilliant Grand Tourer –1973 Datsun 240Z
How often do we long for that ultimate dream sports car, and that dream comes true? This is about one of the most influential Japanese cars of all time, a car that changed the sports car market.
This is about much more than the restoration of an iconic classic sports car, the 240Z. It’s about the culmination of a dream over many years and the friendships made. It’s about the people who helped and the professionals whose approach ensured that the dream became a reality, an attitude typical of the industry we call ‘classic restoration experts’.
It is no surprise that the outcome after a lengthy search by Conrad Van der Geest for the right Datsun 240Z culminated in a trophy for the best Japanese car at this year’s Caroline Bay Beach, Rock N’ Hop at Timaru.
Originally a roadworthy car in running order, it was left-hand-drive and had been driven for several years by its Timaru owner, as Conrad explains.
“A neighbour, Dave Barron, knew I was looking for one and introduced me to the owner. I had seen the car being driven around Timaru. It was unusual for one of these coming originally from California, so it was a really clean car instead of rusty, as they are prone to rust. The story goes that the grandfather passed it onto his grandson, who decided to sell it, and that’s when it came over here.”
Every issue comes with our FREE huge wall poster; this issue, it’s our cover car for this edition, a 1973 Datsun 240Z

The butterfly effect

The man on the mountain bike pedalled over, taking it all in. Gazing in wonderment at this small Japanese coupe with butterfly doors, he said, “Wow, I have never seen one of these before. What is it?” When I told him it was a Toyota, he nearly fell off his bike.
The Toyota Sera is unique amongst ’90s Japanese coupes. The Sera, which is Italian for ‘evening’, can trace its roots back to Toyota’s AXV-II concept car. Launched as part of a trio of Toyota concept cars at the 1987 Tokyo Motor Show, it shared its underpinnings with the P70 Toyota Starlet. The similarities ended there, thanks to the AXV-II’s low-slung and rounded coupe styling with butterfly doors. These doors were held upright by gas struts when fully open. Glass covered the upper section of the doors and the rear hatchback.
These features, much to everyone’s surprise, were carried over to the production Sera in 1990. Toyota marketed the Sera, which means ‘will be’ in Spanish and ‘princess’ in Hebrew, as a funky alternative to the much-loved MR2.