Maserati gets racy with model Genevieve Morton — see the pics here

25 May, 2015

Maserati’s brochures already exude an air of class and luxury, thanks to the beautifully designed vehicles in their line-up. For 2015, the beauty factor will be turned up a notch, with Maserati choosing top South African model Genevieve Morton to present its vehicle range in the 2015 brochures and a global media campaign.

Image: Maserati Australia and New Zealand

Morton has already completed one major photo shoot for Maserati, covering its entire range — including the flagship Quattroporte sedan, as well as the new Ghibli sports sedan, and traditional Maserati sports icons the GranTurismo and GranCabrio. You can watch the behind-the-scenes footage of the shoot in the video below:

Covering a range of environments and backdrops, the photo shoots compliment the “style, performance, elegance, and exclusivity of the Maserati range,” according to Maserati. The brochures will be released in both hard copy and digital formats, along with social media content on both Maserati’s and Morton’s social media channels.

Motorman – The saga of the Temple Buell Maseratis

Swiss-born Hans Tanner and American Temple Buell were apparently among the many overseas visitors who arrived in New Zealand for the Ardmore Grand Prix and Lady Wigram trophy in January 1959. Unlike Stirling Moss, Jack Brabham, Ron Flockhart, Harry Schell and Carroll Shelby who lined up for the sixth New Zealand Grand Prix that year, Tanner and Buell were not racing drivers but they were key players in international motor sport.
Neither the rotund and cheery Buell nor the multi-faceted Tanner were keen on being photographed and the word ‘apparently’ is used in the absence of hard evidence that Buell actually arrived in this country 64 years ago.

Luxury by design

How do you define luxury? To some it is being blinded with all manner of technological wizardry, from massaging heated seats to being able to activate everything with your voice, be it the driver’s side window or the next track on Spotify. To others, the most exorbitant price tag will dictate how luxurious a car is.
For me, true automotive luxury comes from being transported in unparalleled comfort, refinement, and smoothness of power under complete control. Forget millions of technological toys; if one can be transported here and there without the sensation of moving at all, that is luxury — something that is perfectly encapsulated by the original Lexus LS400. It was the first truly global luxury car from Toyota, and one that made the big luxury brands take notice.