Historic Alfa Romeo museum reopens for 105th birthday

1 July, 2015

Alfa Romeo have completed grand renovations to their ‘La macchina del tempo — Museo storico Alfa Romeo’ museum in Arese (near Milan), which reopened to the public on June 30.

Translating to ‘The time machine — Alfa Romeo historical museum’, the museum’s changes have resulted in it becoming one of Italy’s most stunning monuments to motoring. Depicting more than 100 years of history across its three floors, the museum will house 69 different Alfa Romeos. These range from their first-ever production car, the 24 HP, to various Formula 1 and sports cars, including a championship-winning Juan Manuel Fangio Alfetta 159.

In an aim to define Alfa Romeo, each floor represents a distinct element of the company’s heritage. Titled ‘Timeline’, the first floor features cars that are said to best embody the development of the marque. The ground floor, titled ‘Beauty’, will unsurprisingly focus on the most beautiful cars Alfa Romeo have built, as well as the various phases of design that have influenced the brand. And finally, the basement level of the building, titled ‘Speed’, will highlight their motorsport achievement via some of their most well-known race cars.

Built in 1976, the museum faced its first closure in 2009 after its supporting Arese production plant was decommissioned. It was briefly reopened in 2010 to celebrate the brand’s 100th birthday, but was once again closed in February 2011.

It has been a busy month for the Italians following their recent unveiling of the 2016 Giulia Quadrifoglio four-door performance sedan (check out our coverage and gallery here). The Giulia is also on display at the museum; this being the first time it will be seen in the metal by the public.

Along with the car displays and the supporting test track, the museum also includes a bookshop, cafe, and documentation centre.

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An HQ to die for
Mention the acronym HQ and most people in the northern hemisphere will assume this is an abbreviation for Head Quarters. However, for those born before the mid-’80s in Australia and New Zealand, the same two letters only mean one thing – HQ Holden!
Christchurch enthusiast Ed Beattie has a beautiful collection of Holden and Chevrolet cars. He loves the bowtie and its Aussie cousin and has a stable of beautiful, powerful cars. His collection includes everything from a modern GTSR W507 HSV through the decades to a 1960s Camaro muscle car and much in between.
In the last two Holden Nationals (run biennially in 2021 and 2023), Ed won trophies for the Best Monaro and Best Decade with his amazing 1972 Holden Monaro GTS 350 with manual transmission.
Ed is a perfectionist and loves his cars to reflect precisely how they were on ‘Day 1,’ meaning when the dealer released them to the first customer, including any extras the dealer may have added or changed.

You’re the one that I want – 1973 Datsun 240K GT

In the early 1970s, Clark Caldow was a young sales rep travelling the North Island and doing big miles annually. He loved driving. In 1975 the firm he worked for asked Clark what he wanted for his new car, and Clark chose a brand-new Datsun 240K GT. The two-door car arrived, and Clark was smitten, or in his own words, he was “pole vaulting.”
Clark drove it all over the country, racking up thousands of miles. “It had quite a bit of pep with its SOHC 128 hp (96kW) of power mated to a four-speed manual gearbox,” he says. Weighing in at 1240kg meant the power to weight ratio was good for the time and its length at almost 4.5 metres meant it had good street presence.
Clark has been a car enthusiast all his life, and decided around nine years ago to look for one of these coupes. By sheer luck he very quickly found a mint example refurbished by an aircraft engineer, but it was in Perth.