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Historic Alfa Romeo museum reopens for 105th birthday

1 July, 2015

Alfa Romeo have completed grand renovations to their ‘La macchina del tempo — Museo storico Alfa Romeo’ museum in Arese (near Milan), which reopened to the public on June 30.

Translating to ‘The time machine — Alfa Romeo historical museum’, the museum’s changes have resulted in it becoming one of Italy’s most stunning monuments to motoring. Depicting more than 100 years of history across its three floors, the museum will house 69 different Alfa Romeos. These range from their first-ever production car, the 24 HP, to various Formula 1 and sports cars, including a championship-winning Juan Manuel Fangio Alfetta 159.

In an aim to define Alfa Romeo, each floor represents a distinct element of the company’s heritage. Titled ‘Timeline’, the first floor features cars that are said to best embody the development of the marque. The ground floor, titled ‘Beauty’, will unsurprisingly focus on the most beautiful cars Alfa Romeo have built, as well as the various phases of design that have influenced the brand. And finally, the basement level of the building, titled ‘Speed’, will highlight their motorsport achievement via some of their most well-known race cars.

Built in 1976, the museum faced its first closure in 2009 after its supporting Arese production plant was decommissioned. It was briefly reopened in 2010 to celebrate the brand’s 100th birthday, but was once again closed in February 2011.

It has been a busy month for the Italians following their recent unveiling of the 2016 Giulia Quadrifoglio four-door performance sedan (check out our coverage and gallery here). The Giulia is also on display at the museum; this being the first time it will be seen in the metal by the public.

Along with the car displays and the supporting test track, the museum also includes a bookshop, cafe, and documentation centre.

The motor car as an art form

12 March, 2026

We have certainly come a long way since the exhibition entitled 8 Automobiles, shown at the Museum of Modern Art in New York in the autumn of 1951, the first exhibition concerned with the aesthetics of motor car design.
It was here that the often-used term ‘rolling sculpture’ was coined by curator Philip C Johnson, director of the department of architecture and design, when he said, “An automobile is a familiar 20th century artefact, and is no less worthy of being judged for its visual appeal than a building or a chair. Automobiles are hollow, rolling sculptures, and their design refinements are fascinating. We have selected cars whose details and basic design suggest that automobiles, besides being America’s most useful objects, could be a source of visual experience more enjoyable than they now are.”

More to the point

6 March, 2026

This Daimler SP252 is so rare, few people know it exists. It’s one of a kind. It’s the only surviving, in fact the only SP252 ever completed; the would-be successor to the SP250 Daimler Dart. It is also the last sports car to have been designed by Jaguar’s legendary founder, Sir William Lyons.
Perhaps one of the original Dart’s biggest problems was it’s somewhat-divisive looks. It certainly went well enough to win fans, although Sir William wasn’t among them. It crushed the opposition in the Bathurst six-hour race, finishing five laps ahead of anyone else, and it was snapped up by police forces in Britain, Australia, and New Zealand, as it was the fastest thing on the road.
So you’d think a stunning new body with the magic Lyons touch would have been a surefire success. Why this car never made it into production is still something of a mystery, as the official explanations barely stack up.