Historic Alfa Romeo museum reopens for 105th birthday

1 July, 2015

Alfa Romeo have completed grand renovations to their ‘La macchina del tempo — Museo storico Alfa Romeo’ museum in Arese (near Milan), which reopened to the public on June 30.

Translating to ‘The time machine — Alfa Romeo historical museum’, the museum’s changes have resulted in it becoming one of Italy’s most stunning monuments to motoring. Depicting more than 100 years of history across its three floors, the museum will house 69 different Alfa Romeos. These range from their first-ever production car, the 24 HP, to various Formula 1 and sports cars, including a championship-winning Juan Manuel Fangio Alfetta 159.

In an aim to define Alfa Romeo, each floor represents a distinct element of the company’s heritage. Titled ‘Timeline’, the first floor features cars that are said to best embody the development of the marque. The ground floor, titled ‘Beauty’, will unsurprisingly focus on the most beautiful cars Alfa Romeo have built, as well as the various phases of design that have influenced the brand. And finally, the basement level of the building, titled ‘Speed’, will highlight their motorsport achievement via some of their most well-known race cars.

Built in 1976, the museum faced its first closure in 2009 after its supporting Arese production plant was decommissioned. It was briefly reopened in 2010 to celebrate the brand’s 100th birthday, but was once again closed in February 2011.

It has been a busy month for the Italians following their recent unveiling of the 2016 Giulia Quadrifoglio four-door performance sedan (check out our coverage and gallery here). The Giulia is also on display at the museum; this being the first time it will be seen in the metal by the public.

Along with the car displays and the supporting test track, the museum also includes a bookshop, cafe, and documentation centre.

The Pininfarina 230 SL

It’s October 1964, and imagine you’re an automotive journalist covering that year’s Paris Auto Show (Mondial de l’Automobile). As you approach the Pininfarina booth, you come across a car that looks a bit like the Mercedes-Benz 230 SL introduced the previous year at the Geneva Auto Show, a car then arriving at Mercedes-Benz dealerships around the world.
But looking closely, its styling and proportions seem to be a bit different. And it has a fixed roof, unlike the Pagoda-style greenhouse of the removable hardtop seen on the production 230 SL. While today, the styling of the W113, under the supervision of Head of Styling Friedrich Geiger, with lead designers Paul Bracq and Bela Barenyi, is considered a mid-century modern masterpiece, acceptance in-period was not universal. Some critics called out the concave design of its removable roof, which ultimately gave the car its “Pagoda” nickname.

Ford Falcon display: Bill Richardson Transport World

Ford Falcon enthusiasts from around Southland have made their pride and joy, Australian Ford Falcons, available for the extensive display now on at Bill Richardson Transport World in Invercargill.
Avid local Ford Falcon GT collectors, Roger and Diane Whyte have made a number of their cars available for display, while a
real rarity is Robin MacDonald’s factory original 1971 Ford Falcon Phase II GTHO.
From the very first to the very last Ford Falcon, this is a great opportunity to view these Australian icons under one roof.
The exhibition is on until early June. Don’t miss it!