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Historic Alfa Romeo museum reopens for 105th birthday

1 July, 2015

Alfa Romeo have completed grand renovations to their ‘La macchina del tempo — Museo storico Alfa Romeo’ museum in Arese (near Milan), which reopened to the public on June 30.

Translating to ‘The time machine — Alfa Romeo historical museum’, the museum’s changes have resulted in it becoming one of Italy’s most stunning monuments to motoring. Depicting more than 100 years of history across its three floors, the museum will house 69 different Alfa Romeos. These range from their first-ever production car, the 24 HP, to various Formula 1 and sports cars, including a championship-winning Juan Manuel Fangio Alfetta 159.

In an aim to define Alfa Romeo, each floor represents a distinct element of the company’s heritage. Titled ‘Timeline’, the first floor features cars that are said to best embody the development of the marque. The ground floor, titled ‘Beauty’, will unsurprisingly focus on the most beautiful cars Alfa Romeo have built, as well as the various phases of design that have influenced the brand. And finally, the basement level of the building, titled ‘Speed’, will highlight their motorsport achievement via some of their most well-known race cars.

Built in 1976, the museum faced its first closure in 2009 after its supporting Arese production plant was decommissioned. It was briefly reopened in 2010 to celebrate the brand’s 100th birthday, but was once again closed in February 2011.

It has been a busy month for the Italians following their recent unveiling of the 2016 Giulia Quadrifoglio four-door performance sedan (check out our coverage and gallery here). The Giulia is also on display at the museum; this being the first time it will be seen in the metal by the public.

Along with the car displays and the supporting test track, the museum also includes a bookshop, cafe, and documentation centre.

Design accord

28 March, 2025

You can’t get much more of an art deco car than a Cord — so much so that new owners, Paul McCarthy and his wife, Sarah Selwood, went ahead and took their Beverly 812 to Napier’s Art Deco Festival this year, even though the festival itself had been cancelled.
“We took delivery of the vehicle 12 days before heading off to Napier. We still drove it all around at the festival,” says Paul.
The utterly distinctive chrome grille wrapping around the Cord’s famous coffin-shaped nose, and the pure, clean lines of the front wing wheel arches, thanks to its retractable headlamps, are the essence of deco. This model, the Beverly, has the finishing touch of the bustle boot that is missing from the Westchester saloon.

Motorman: When New Zealand built the Model T Ford

21 March, 2025

History has a way of surrounding us, hidden in plain sight. I was one of a group who had been working for years in an editorial office in Augustus Terrace in the Auckland city fringe suburb of Parnell who had no idea that motoring history had been made right around the corner. Our premises actually backed onto a century-old brick building in adjacent Fox Street that had seen the wonder of the age, brand-new Model T Fords, rolling out the front door seven decades earlier.
Today, the building is an award-winning two-level office building, comprehensively refurbished in 2012. Happily, 6 Fox Street honours its one time claim to motoring fame. Next door are eight upmarket loft apartments, also on the site where the Fords were completed. Elsewhere, at 89 Courtenay Place, Wellington, and Sophia Street, Timaru, semi-knocked-down Model Ts were also being put together, completing a motor vehicle that would later become known as the Car of the Century.