Historic Alfa Romeo museum reopens for 105th birthday

1 July, 2015

Alfa Romeo have completed grand renovations to their ‘La macchina del tempo — Museo storico Alfa Romeo’ museum in Arese (near Milan), which reopened to the public on June 30.

Translating to ‘The time machine — Alfa Romeo historical museum’, the museum’s changes have resulted in it becoming one of Italy’s most stunning monuments to motoring. Depicting more than 100 years of history across its three floors, the museum will house 69 different Alfa Romeos. These range from their first-ever production car, the 24 HP, to various Formula 1 and sports cars, including a championship-winning Juan Manuel Fangio Alfetta 159.

In an aim to define Alfa Romeo, each floor represents a distinct element of the company’s heritage. Titled ‘Timeline’, the first floor features cars that are said to best embody the development of the marque. The ground floor, titled ‘Beauty’, will unsurprisingly focus on the most beautiful cars Alfa Romeo have built, as well as the various phases of design that have influenced the brand. And finally, the basement level of the building, titled ‘Speed’, will highlight their motorsport achievement via some of their most well-known race cars.

Built in 1976, the museum faced its first closure in 2009 after its supporting Arese production plant was decommissioned. It was briefly reopened in 2010 to celebrate the brand’s 100th birthday, but was once again closed in February 2011.

It has been a busy month for the Italians following their recent unveiling of the 2016 Giulia Quadrifoglio four-door performance sedan (check out our coverage and gallery here). The Giulia is also on display at the museum; this being the first time it will be seen in the metal by the public.

Along with the car displays and the supporting test track, the museum also includes a bookshop, cafe, and documentation centre.

NZ Classic Car magazine, November/December 2026 issue 408, on sale now

Star status for classic Porsche
A long search ends: finding the right car
Unveiled at the Frankfurt Motor Show in 1963, the Porsche 911 heralded an iconic lineage of sports cars, known for their exceptional performance, remarkable racing reliability, and adaptability, second to none.
New Zealand Classic Car, in conjunction with Star Insure, recently conducted a photo competition to find 13 suitably impressive classics to grace the pages of the magazine’s 2027 calendar. A flood of entries showed that Kiwis recognise eye-catching designs and restorations. Many are handy with a camera, too, and have entered some outstanding results.
The choice was not straightforward, with multiple stunning entries, and Geoff Long’s immaculate 1990 Porsche 911 (964 Factory designation) took top honours. Fortunately, Geoff had Ethan Hanlon handy to take the accompanying photos while working in his office.
“I’ve got a young employee who is doing work experience in my office at the moment, and he’s a very avid photographer. So, I said, I’ll buy you breakfast and then why don’t we go and take some photos. He found the right spot, and he spent over an hour photographing.”
Originally sold new in Japan, hence the right-hand drive, the Porsche was resident there for four years before being exported to New Zealand, as Geoff recalls.
“I bought it two-and-a-half years ago, but I looked for it for over two years, because it’s just the colour scheme, interior and exterior I was after. The service file that came with it is extensive; I mean, it’s been beautifully looked after, which is what I wanted to continue, as it does get driven. It doesn’t sit in the garage.”

Classics on the green

Many pretenders vie for the title, but the Pebble Beach Concours d’Elegance gets my vote as the biggest thing since sliced bread.
The 71st edition of the world’s pre-eminent and best-known concours event featured 28 classes, judged by a 180-strong jury, which also chose the recipients of 26 special awards.
The size of the event, the number of visitors, and, most mind-numbingly, the sheer number of amazing cars, is almost overwhelming. There are so many quality cars to gaze upon, and so many people gazing at those cars, that it is almost impossible to cover everything.
Notable among the many attractions were the centenary celebrations of the 24 Hours of Le Mans, an elegant Talbot-Lago Grand Sport, Hermann Graber’s Swiss-bodied cabriolets and coupés, the jewels of Otto Vu Italian V8s, early Alfa Romeos, Lincoln and its centenary, and cars with unorthodox propulsion systems.