It has been announced that iconic Kiwi motorsport brand and venue, Western Springs, will be rebranded this summer after partnering with telecommunications company, Vodafone NZ. The speedway will soon be transformed from Western Springs Speedway to Vodafone Speedway.
“We’re very excited to have partnered with a globally recognized and successful brand like Vodafone, and look forward to hosting speedway at Western Springs for the next three years at least,” said Springs promoter Greg Mosen.
“Vodafone has a strong portfolio of existing sport and entertainment partnerships in New Zealand, including the Vodafone Warriors NRL team, several Super Rugby teams, as well as the Vodafone New Zealand Music Awards and much more.
“Vodafone is committed to getting Kiwis closer to the things they love and Western Springs Speedway has been one of those things for almost a century,” said Vodafone’s Consumer Director, Matt Williams.
“As well as the rebranding, we are excited to be able to offer a variety of speedway ticket giveaways this summer as part of our loyalty programme Fantastic Fridays, exclusive to Vodafone customers.”
The name change may come as a big surprise for some, but Western Springs has been aligned with WXC Communications for the last three years. And, since Vodafone has recently purchased them, this has been a natural and exciting progression for both parties, we’re told.
We’re not sure that Vodafone Speedway has the same ring to it as the long-standing original name, however with time, it’ll no doubt become the norm. There’s to be no disruptions to the busy schedule Western Springs holds.
Let us know what you think about the name change in the comments below!
