48 years of Range Rover: the evolution of the world’s most luxurious SUV

19 January, 2017

When talking luxurious, refined, well-engineered, and pioneering designs, there is probably one SUV that springs to mind … Range Rover. 

Since its inception in 1969 (as a prototype), the brand has evolved into one of the world’s most elegant and sophisticated SUVs, with any number of who’s who celebrities driving one, and it has since cracked more than one million units sold (1.7 million to date, to be exact).

Forty eight years on and it’s hard to sum up the brand’s heritage in a simple two-minute space, but it was long enough for Range Rover to celebrate this motoring icon through a specially commissioned animation — created to mark key dates in history for the legendary SUV.

You can see that today’s incarnations retain many of the original design hallmarks established way back when in 1970. These include its ‘floating’ roof design, distinctive clamshell bonnet, continuous belt line, and practical split tailgate.

Timeline: 
1969 Range Rover Prototype (Velar)
1970 Range Rover Classic (two-door)
1973 Range Rover Classic (Suffix C)
1981 Range Rover Classic (four-door)
1994 Second-generation Range Rover (P38a)
2001 Third-generation Range Rover
2012 Fourth-generation Range Rover
2014 Fourth-generation Range Rover Long Wheelbase
2015 Range Rover SVAutobiography
2016 Range Rover SVAutobiography Dynamic

Chrysler’s classy cruiser

I first saw our feature car, a 1970 V8-powered Regal 770 hardtop, towing a trailer carrying the tidy Ford Anglia classic racing saloon in Broadspeed racing colours that has featured in these pages. The coupe is comparatively rare here, which means anyone contemplating purchasing one of these big two-doors is sure to see prices continue to climb. The latter Charger has claimed much of the Aussie Chrysler limelight, but the simpler and classier lines of this car, which appeared dated soon after its introduction, now have a more timeless appeal.
Former owner, Balclutha motor engineer, Mike Verdoner, remembers the car well. He believes it came from Dunedin originally.
“I’m not sure about the car’s history, but I bought it off its owner at Kaitangata. Unusually, it was advertised in the local newspaper, the Clutha Leader, which was a surprise as these usually go for a lot more money on the internet. I had it for quite a few years. It needed a little bit of work to tidy it up, so I had to decide whether to spend the money on it to do it up, which could have been twenty grand. Its value at the time was not like it is now, so I sold it to Ewan. It’s probably now worth three or four times what I sold it for.”

The Pininfarina 230 SL

It’s October 1964, and imagine you’re an automotive journalist covering that year’s Paris Auto Show (Mondial de l’Automobile). As you approach the Pininfarina booth, you come across a car that looks a bit like the Mercedes-Benz 230 SL introduced the previous year at the Geneva Auto Show, a car then arriving at Mercedes-Benz dealerships around the world.
But looking closely, its styling and proportions seem to be a bit different. And it has a fixed roof, unlike the Pagoda-style greenhouse of the removable hardtop seen on the production 230 SL. While today, the styling of the W113, under the supervision of Head of Styling Friedrich Geiger, with lead designers Paul Bracq and Bela Barenyi, is considered a mid-century modern masterpiece, acceptance in-period was not universal. Some critics called out the concave design of its removable roof, which ultimately gave the car its “Pagoda” nickname.