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BMW M5 going viral the right way

18 August, 2017

 


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The early 2000s were a simpler time. The internet was in its infancy which meant videos and ads didn’t have the avenues to go viral that they do these days. There are now billions of people making stupid people famous. We then make them rich(er?) by buying the products they promote online, thereby creating an endless cycle of shit.

Way back when, companies had to think about how they’d sell their products, and in doing so, they created some simply brilliant ads. And BMW got it right with these gems.

This BMW M5 ad must rate as one of the best car ads of all time. Perfect in its simplicity, we reckon.

Along with this, BMW made several short films for their 2001/02 model line up. Not just any student short films, mind you. They engaged the likes of action man John Woo, Ang Lee, Neill Blomkamp and Marilyn Manson (errr?) to direct character based films featuring the cars and some big Hollywood names like Mickey Rourke, Danny Trejo and Forest Whittaker.

The best of the bunch was directed by Guy Richie and starring his wife at the time, Madonna, entitled The Star. The star of the show really though, is Clive Owen driving the M5 like it should be. Even though Madonna is a dreadful actor, this is still worth a few minutes of your time.

 


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The motor car as an art form

12 March, 2026

We have certainly come a long way since the exhibition entitled 8 Automobiles, shown at the Museum of Modern Art in New York in the autumn of 1951, the first exhibition concerned with the aesthetics of motor car design.
It was here that the often-used term ‘rolling sculpture’ was coined by curator Philip C Johnson, director of the department of architecture and design, when he said, “An automobile is a familiar 20th century artefact, and is no less worthy of being judged for its visual appeal than a building or a chair. Automobiles are hollow, rolling sculptures, and their design refinements are fascinating. We have selected cars whose details and basic design suggest that automobiles, besides being America’s most useful objects, could be a source of visual experience more enjoyable than they now are.”

More to the point

6 March, 2026

This Daimler SP252 is so rare, few people know it exists. It’s one of a kind. It’s the only surviving, in fact the only SP252 ever completed; the would-be successor to the SP250 Daimler Dart. It is also the last sports car to have been designed by Jaguar’s legendary founder, Sir William Lyons.
Perhaps one of the original Dart’s biggest problems was it’s somewhat-divisive looks. It certainly went well enough to win fans, although Sir William wasn’t among them. It crushed the opposition in the Bathurst six-hour race, finishing five laps ahead of anyone else, and it was snapped up by police forces in Britain, Australia, and New Zealand, as it was the fastest thing on the road.
So you’d think a stunning new body with the magic Lyons touch would have been a surefire success. Why this car never made it into production is still something of a mystery, as the official explanations barely stack up.