SUBSCRIBE TO THE
MAGAZINE NOW
Facebook-f Instagram

BMW M5 going viral the right way

18 August, 2017

 


unnamed (2).jpg

 

The early 2000s were a simpler time. The internet was in its infancy which meant videos and ads didn’t have the avenues to go viral that they do these days. There are now billions of people making stupid people famous. We then make them rich(er?) by buying the products they promote online, thereby creating an endless cycle of shit.

Way back when, companies had to think about how they’d sell their products, and in doing so, they created some simply brilliant ads. And BMW got it right with these gems.

This BMW M5 ad must rate as one of the best car ads of all time. Perfect in its simplicity, we reckon.

Along with this, BMW made several short films for their 2001/02 model line up. Not just any student short films, mind you. They engaged the likes of action man John Woo, Ang Lee, Neill Blomkamp and Marilyn Manson (errr?) to direct character based films featuring the cars and some big Hollywood names like Mickey Rourke, Danny Trejo and Forest Whittaker.

The best of the bunch was directed by Guy Richie and starring his wife at the time, Madonna, entitled The Star. The star of the show really though, is Clive Owen driving the M5 like it should be. Even though Madonna is a dreadful actor, this is still worth a few minutes of your time.

 


unnamed (2).jpg

More to the point

6 March, 2026

This Daimler SP252 is so rare, few people know it exists. It’s one of a kind. It’s the only surviving, in fact the only SP252 ever completed; the would-be successor to the SP250 Daimler Dart. It is also the last sports car to have been designed by Jaguar’s legendary founder, Sir William Lyons.
Perhaps one of the original Dart’s biggest problems was it’s somewhat-divisive looks. It certainly went well enough to win fans, although Sir William wasn’t among them. It crushed the opposition in the Bathurst six-hour race, finishing five laps ahead of anyone else, and it was snapped up by police forces in Britain, Australia, and New Zealand, as it was the fastest thing on the road.
So you’d think a stunning new body with the magic Lyons touch would have been a surefire success. Why this car never made it into production is still something of a mystery, as the official explanations barely stack up.

Polishing to perfection

26 February, 2026

The secret to a show-stopping finish is colour sanding, no matter which paint system you use. Even a good painter, no matter how experienced or talented — like my mate Bruce Haye, CEO at Ace Panel and Paint in Whitianga — can’t shoot to a perfect mirror finish. To get that level of perfection, you need to colour sand.
It used to be called ‘rubbing out’ or ‘cutting’, and it was done with pastes that came in cans. They worked — sort of — but the compounds really just rounded off imperfections instead of eliminating them, and they removed a lot of paint in the process. But now your new finish can be made flawless, thanks to microfine sandpapers that come in 1000, 1500, 2000, and even 2500 grit ranges, and Farecla G3 polish — available from automotive paint suppliers.