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BMW M5 going viral the right way

18 August, 2017

 


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The early 2000s were a simpler time. The internet was in its infancy which meant videos and ads didn’t have the avenues to go viral that they do these days. There are now billions of people making stupid people famous. We then make them rich(er?) by buying the products they promote online, thereby creating an endless cycle of shit.

Way back when, companies had to think about how they’d sell their products, and in doing so, they created some simply brilliant ads. And BMW got it right with these gems.

This BMW M5 ad must rate as one of the best car ads of all time. Perfect in its simplicity, we reckon.

Along with this, BMW made several short films for their 2001/02 model line up. Not just any student short films, mind you. They engaged the likes of action man John Woo, Ang Lee, Neill Blomkamp and Marilyn Manson (errr?) to direct character based films featuring the cars and some big Hollywood names like Mickey Rourke, Danny Trejo and Forest Whittaker.

The best of the bunch was directed by Guy Richie and starring his wife at the time, Madonna, entitled The Star. The star of the show really though, is Clive Owen driving the M5 like it should be. Even though Madonna is a dreadful actor, this is still worth a few minutes of your time.

 


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NZ Classic Car magazine, March/April 2026 issue 404, on sale now

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BMW’s flagship techno showcase
The supermodel 1995 BMW 840Ci is simply elegant and perfectly engineered.
BMW’s 840 Ci flagship Coupe provides superb comfort and equipment packaged in a stylish body, with grand-touring performance and surprisingly competent handling for its size.
It’s the kind of machine that stands apart from the start. When BMW first unveiled its flagship Grand Tourer at the 1989 Frankfurt Motor Show, the automotive world blinked twice. Sleek, low, and impossibly modern for its era, it combined drama with a sort of purposeful understatement. This silhouette still looks striking today, long after its peers have faded into obscurity.
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Diana and Fred Vermeulen from Manurewa, Auckland, have been involved with cars and car clubs for most of their married life. In the early days, it was all about Vauxhalls. At one stage they were president and secretary of the Vauxhall Owners Club. They have lost track of how many Vauxhalls have passed through their hands. Now, their garage contains a classic ’62 Oldsmobile and an ’80s Ford panel van, behind which is a kit car that few in this country will have heard of. It’s a Bulldog — the squat, flat-nosed dog with short legs beloved of the political cartoonists of last century as a symbol of the British spirit. For its automotive equivalent, most will think of the Austin Allegro.