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BMW M5 going viral the right way

18 August, 2017

 


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The early 2000s were a simpler time. The internet was in its infancy which meant videos and ads didn’t have the avenues to go viral that they do these days. There are now billions of people making stupid people famous. We then make them rich(er?) by buying the products they promote online, thereby creating an endless cycle of shit.

Way back when, companies had to think about how they’d sell their products, and in doing so, they created some simply brilliant ads. And BMW got it right with these gems.

This BMW M5 ad must rate as one of the best car ads of all time. Perfect in its simplicity, we reckon.

Along with this, BMW made several short films for their 2001/02 model line up. Not just any student short films, mind you. They engaged the likes of action man John Woo, Ang Lee, Neill Blomkamp and Marilyn Manson (errr?) to direct character based films featuring the cars and some big Hollywood names like Mickey Rourke, Danny Trejo and Forest Whittaker.

The best of the bunch was directed by Guy Richie and starring his wife at the time, Madonna, entitled The Star. The star of the show really though, is Clive Owen driving the M5 like it should be. Even though Madonna is a dreadful actor, this is still worth a few minutes of your time.

 


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Luxury by design

15 January, 2026

How do you define luxury? To some it is being blinded with all manner of technological wizardry, from massaging heated seats to being able to activate everything with your voice, be it the driver’s side window or the next track on Spotify. To others, the most exorbitant price tag will dictate how luxurious a car is.
For me, true automotive luxury comes from being transported in unparalleled comfort, refinement, and smoothness of power under complete control. Forget millions of technological toys; if one can be transported here and there without the sensation of moving at all, that is luxury — something that is perfectly encapsulated by the original Lexus LS400. It was the first truly global luxury car from Toyota, and one that made the big luxury brands take notice.

NZ Classic Car magazine, January/February 2026 issue 403, on sale now

15 December, 2025

Morris’ ground-breaking, world-beating, Minor
It was Britain’s biggest small car, and it got Britain mobile again.       Morris Motors celebrated its millionth Minor in December 1960, a car that defined the British motor industry, and was in production for 10 years alongside the iconic Mini of 1959.
Whakatane dentist John Twaddle has a passion for Morris Minors going back to 1982, and he still has his first example. There are now three ‘Morries’ in his garage. One, however, is quite special, a rare ‘Minor-Million’. 
One of just 350 made commemorating the millionth Morris Minor produced, the first British car to hit a million units, the well-rounded little Brit’ would end production in 1971with a tally of over 1.6 million units.
John finished his Minor Million six years ago, resplendent in lilac, its official factory colour. He calls it his ‘Minor Resurrection’, and it has won numerous awards.
This summer edition also comes with our annual FREE classic car calendar, a must for every garage wall.
Every issue comes with our FREE huge wall poster; this issue, our poster is of a couple of garage mates, a 1957 Ford Ranchero and a 1968 Lincoln Continental.