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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

Lunch with… Jim Palmer

16 April, 2025

In the 1960s, Hamilton’s Jim Palmer won the prestigious ‘Gold Star’ four times and was the first resident New Zealander home in the New Zealand Grand Prix on five consecutive occasions. He shared the podium with Stirling Moss, Jack Brabham, Bruce McLaren, Graham Hill, Jim Clark, Denny Hulme, Jackie Stewart, and Chris Amon. The extent of his domination of the open-wheeler scene in New Zealand will probably never be matched or exceeded. Yet he’s always been modest about his achievements.

NZ Classic Car magazine, May/June 2025 issue 399, on sale now

13 April, 2025

Who would have thought it would become such a worldwide motorsport star when Ford introduced the humble Escort in 1967?
Its popularity, particularly in Mark 1 form, is now of iconic status. Our cover story for this issue is on a 1968 Ford Escort Mark 1, Alan Mann Racing Tribute. We talked with the owner of this very special Escort, finished in tribute also to the owner’s father.
“Most children love speed, and motorsport typically comes courtesy of a parent, and Elliott is no different. His engineer father, Mark, had a love for motorcycles and going fast; however, when children came along, he swapped two wheels for four, in the form of two Ford Escorts.
Little did Mark know it at the time, but the humble Escort was about to weave its way into the family fabric once and for all.
After emigrating from London to New Zealand, Elliott recalled one evening when he was 14 being invited to tag along by his father, helping a friend convert an Escort road car into a racing car. This was the pivotal moment when Elliott remembers the motorsport bug taking over. He knew he had to have his own one.”