“Mahketing” 101: How Chevy accidentally won the internet

Reincarnation of the snake
We are captivated by a top-quality sports car
The Shelby NZ build team at Matamata Panelworks has endured a long and challenging journey, culminating with the highly anticipated public unveiling of the 427SC and firing up of its sonorous V8 at the 2026 Ayrburn Classic Festival of Motoring in Queenstown on February 20. This is a New Zealand-built car with loads of character and potential.
The car is now back in Matamata, and I finally have an opportunity to get up close and personal with it. But before then, the question that must be asked is, “Why would ya?”
The first answer is easy, as mentioned in the last issue of New Zealand Classic Car (#404). It was a great way to use up all the surplus Mustang parts acquired while converting brand-new Mustangs into Shelbys. The unused new Mustang parts would be great in any kit car, but the 427SC in front of me cannot be classified as one.
This is not a kit car. The reality is that it is a high-quality, factory-made production car.
Possibly the second answer is because the CEO of Matamata Panelworks, Malcolm Sankey, wanted to build a replica of the car that is a distant relation to the Shelby Mustangs scattered around his showroom floor, a car created long before the first Mustang was even thought of, and the brainchild of Carroll Shelby back in the early ‘60s.