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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

Racing Mazdas

12 June, 2026

Both Rod Millen and Ron Kendall were rotary racing kings, emanating from the North Shore of Auckland, where I grew up. And the ultimate rotary techno guru was Bill Shiells, who developed the engine into a rocket ship while working out of Gulf Mazda in Takapuna from 1969, and later in his own business, Rotorsport. He began to extract some phenomenal horsepower from the enigmatic rotary engine. Bill was one of the first to race the Mazda RX-2 Coupe in 1971 and achieved immediate success, causing others to sit up and take notice, particularly the North Shore’s racing elite. They included Robbie Francevic, Rod Millen, Ron Kendall, John Woolf, John Le Feuvre, and Rex Findlay.

Range Rover CSK — the original SUV

5 June, 2026

The Range Rover, thanks to Charles Spencer King, went into production in 1970 boasting an iconic shape that would last until 1996. The vehicle that would create the SUV moniker came about because Rover decided it was time to add a bigger four-wheel-drive vehicle, one with a 100-inch wheelbase, to the model range. Land Rover made a 109-inch wheelbase model but the standard vehicle had a 88-inch wheelbase.
The new model would be more suitable for road use than the existing Land Rover, which was considered to be predominantly for rural use. To make sure it could cope on any road it came standard with the Rover 3.5-litre V8 engine. The body design was originally sketched by King and went into production with only a few minor touch-ups by the Rover styling team.
According to King, “The idea was to combine the comfort and on-road ability of a Rover saloon with the off-road ability of a Land Rover. Nobody was doing it.”