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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

Lunch with … Cary Taylor

11 September, 2024

Many years ago — in June 1995 to be more precise — I was being wowed with yet another terrific tale from Geoff Manning who had worked spanners on all types of racing cars. We were chatting at Bruce McLaren Intermediate school on the 25th anniversary of the death of the extraordinary Kiwi for whom the school was named. Geoff, who had been part of Ford’s Le Mans programme in the ’60s, and also Graham Hill’s chief mechanic — clearly realising that he had me in the palm of his hand — offered a piece of advice that I’ve never forgotten: “If you want the really good stories, talk to the mechanics.”
Without doubt the top mechanics, those involved in the highest echelons of motor racing, have stories galore — after all, they had relationships with their drivers so intimate that, to quote Geoff all those years ago, “Mechanics know what really happened.”

ROTARY CHIC

6 September, 2024

Kerry Bowman readily describes himself as a dyed-in-the-wool Citroën fan and a keen Citroën Car Club member. His Auckland home holds some of the chic French cars and many parts. He has also owned a number of examples of the marque as daily drivers, but he now drives a Birotor GS. They are rare, even in France, and this is a car which was not supposed to see the light of day outside France’s borders, yet somehow this one escaped the buyback to be one of the few survivors out in the world.
It’s a special car Kerry first saw while overseas in the ’70s, indulging an interest sparked early on by his father’s keenness for Citroëns back home in Tauranga. He was keen to see one ‘in the flesh’.
“I got interested in this Birotor when I bought a GS in Paris in 1972. I got in contact with Citroën Cars in Slough, and they got me an invitation to the Earls Court Motor Show where they had the first Birotor prototype on display. I said to a guy on the stand, ‘I’d like one of these,’ and he said I wouldn’t be allowed to get one. Citroën were building them for their own market to test them, and they were only left-hand drive.”