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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

Super affordable supercar

9 April, 2026

The owner of this 1978 GTV, Stephen Perry, with only a skerrick of wishful thinking, says through half-closed eyes, “It is not dissimilar to the Maserati Khamsin”.
The nose is particularly trim and elegant from all angles, featuring cut-outs for the headlights echoing Alfa’s own exotic Montreal. The body is unfussy, lean with lots of glass, and the roofline shows a faint family resemblance — although on a much more angular car — to the curved waistline of the earlier 105s. The slightly hunched rear means there’s much more space in the rear seats than in the cramped rear of 105s — very much a 2+2 — and a generous boot. These more severe lines are not quite as endearing as the 105’s but they are still classy and clearly European.