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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

2027 Star Insure Calendar Competition Terms and Conditions

2 July, 2026

2027 Star Insure Calendar Competition
We’ve partnered up with Star Insure in search for 13 outstanding classic cars to feature across the 2027 Star Insure Calendar and the December issue of NZ Classic Car Magazine. One standout entry wins the ultimate honour: cover placement on both the calendar and the magazine, with the remaining 12 featured across the monthly pages.
Email your photo to [email protected] and include your full name, postal address, phone number and vehicle details (year, make and model). Entries close Friday, 31 July 2026. *T’s & C’s apply.
Read more to find out the full details >>

NZ Classic Car magazine, July/August 2026 issue 406, on sale now

21 June, 2026

Rebirth of a brilliant Grand Tourer –1973 Datsun 240Z
How often do we long for that ultimate dream sports car, and that dream comes true? This is about one of the most influential Japanese cars of all time, a car that changed the sports car market.
This is about much more than the restoration of an iconic classic sports car, the 240Z. It’s about the culmination of a dream over many years and the friendships made. It’s about the people who helped and the professionals whose approach ensured that the dream became a reality, an attitude typical of the industry we call ‘classic restoration experts’.
It is no surprise that the outcome after a lengthy search by Conrad Van der Geest for the right Datsun 240Z culminated in a trophy for the best Japanese car at this year’s Caroline Bay Beach, Rock N’ Hop at Timaru.
Originally a roadworthy car in running order, it was left-hand-drive and had been driven for several years by its Timaru owner, as Conrad explains.
“A neighbour, Dave Barron, knew I was looking for one and introduced me to the owner. I had seen the car being driven around Timaru. It was unusual for one of these coming originally from California, so it was a really clean car instead of rusty, as they are prone to rust. The story goes that the grandfather passed it onto his grandson, who decided to sell it, and that’s when it came over here.”
Every issue comes with our FREE huge wall poster; this issue, it’s our cover car for this edition, a 1973 Datsun 240Z