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Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Dad will love this!

29 August, 2026

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Motorsport Flashback: The Temple of Speed

28 August, 2026

On the banks of the Lambro River is Europe’s largest enclosed park, all 688 hectares of it. Parco di Monza was commissioned by the son of an Austrian empress as a summer retreat in the late 1700s, but it would be for another century and a half before ground was broken on what would become Italy’s famous theatre of speed at the park’s northern end. One hundred years ago on 3 September, less than four months after work started, Autodromo Nazionale di Monza was officially opened and the first race – appropriately, the Italian Grand Prix – was run a week later. Monza was the world’s third purpose-built circuit, after Brooklands and Indianapolis, and was the result of the Milan Automobile Club financing the 3500 workers who created the super-quick, and consequently dangerous, track that made the word ‘Monza’ synonymous for speed.