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Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Design accord

28 March, 2025

You can’t get much more of an art deco car than a Cord — so much so that new owners, Paul McCarthy and his wife, Sarah Selwood, went ahead and took their Beverly 812 to Napier’s Art Deco Festival this year, even though the festival itself had been cancelled.
“We took delivery of the vehicle 12 days before heading off to Napier. We still drove it all around at the festival,” says Paul.
The utterly distinctive chrome grille wrapping around the Cord’s famous coffin-shaped nose, and the pure, clean lines of the front wing wheel arches, thanks to its retractable headlamps, are the essence of deco. This model, the Beverly, has the finishing touch of the bustle boot that is missing from the Westchester saloon.

Motorman: When New Zealand built the Model T Ford

21 March, 2025

History has a way of surrounding us, hidden in plain sight. I was one of a group who had been working for years in an editorial office in Augustus Terrace in the Auckland city fringe suburb of Parnell who had no idea that motoring history had been made right around the corner. Our premises actually backed onto a century-old brick building in adjacent Fox Street that had seen the wonder of the age, brand-new Model T Fords, rolling out the front door seven decades earlier.
Today, the building is an award-winning two-level office building, comprehensively refurbished in 2012. Happily, 6 Fox Street honours its one time claim to motoring fame. Next door are eight upmarket loft apartments, also on the site where the Fords were completed. Elsewhere, at 89 Courtenay Place, Wellington, and Sophia Street, Timaru, semi-knocked-down Model Ts were also being put together, completing a motor vehicle that would later become known as the Car of the Century.