Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

NZ Classic Car magazine, September/October 2026 issue 407, on sale now

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A bit of TLC that became a major restoration
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The world’s best-selling single-model vehicle, the VW Beetle, possibly established another record for the amount of controversy it has created since the inception of the Type 1.
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Our feature car, a 1972 1302S ‘Super Beetle’, was found by Dave and Michelle Dickie in Mosgiel a few years back. It was a runner, but like most VWs of this age, it needed a little TLC. They were looking for a daily driver for Michelle when they first came upon the VW being sold locally on behalf of its owner.
“The owner offered it to his grandchildren, and they didn’t want it, so he got the guy out at Mosgiel in the Mobil petrol station to sell it for him, and he put it on Trade Me for them. We never met the owner, and we were always dealing with the guy at the petrol station. We put a bid on it, and we were the only people that bid on it.”
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Say the word ‘bond’ to anyone in the street and around 80 per cent straight away think of pop culture’s least-secret secret agent. The other 20 per cent may think of the wad of cash required to secure a flat or hire equipment that one gets back providing the fixtures and fittings stay much as they were.
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