Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Project Adder – an MGB with bite

Bill and Rae Denize have been active MG Car Club members in Wellington for nearly 32 years. They have held a variety of positions on the club committee, and now that they are both retired, they can be even more involved in the club’s activities. Bill is currently the president of the MG Car Club, Wellington Centre.
The list of cars they’ve owned over the years is testament to their passion for the brand. It includes a 1972 Midget — the round rear-wheel arch model with 1275cc motor; a three-door 2004 MG ZR; a 2005 MG ZR (five-door); and Rae’s 2005 MG TF, which they still own. Bill also raced a 1967 Morris Mini Cooper S at Manfeild for many years. That car featured in an article in the January 2013 issue of this magazine.
In April 2013, Bill sold the Cooper S and decided to buy a low mileage, freshly imported MG RV8 from Japan. He liked the idea as there were only 1983 built in the early 1990s, which, hopefully, would translate into these cars holding their value. More importantly, their bodies were galvanised, which meant fewer rust problems, although Bill and Rae didn’t escape encounters with oxidation unscathed.