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Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Racing Mazdas

12 June, 2026

Both Rod Millen and Ron Kendall were rotary racing kings, emanating from the North Shore of Auckland, where I grew up. And the ultimate rotary techno guru was Bill Shiells, who developed the engine into a rocket ship while working out of Gulf Mazda in Takapuna from 1969, and later in his own business, Rotorsport. He began to extract some phenomenal horsepower from the enigmatic rotary engine. Bill was one of the first to race the Mazda RX-2 Coupe in 1971 and achieved immediate success, causing others to sit up and take notice, particularly the North Shore’s racing elite. They included Robbie Francevic, Rod Millen, Ron Kendall, John Woolf, John Le Feuvre, and Rex Findlay.

Range Rover CSK — the original SUV

5 June, 2026

The Range Rover, thanks to Charles Spencer King, went into production in 1970 boasting an iconic shape that would last until 1996. The vehicle that would create the SUV moniker came about because Rover decided it was time to add a bigger four-wheel-drive vehicle, one with a 100-inch wheelbase, to the model range. Land Rover made a 109-inch wheelbase model but the standard vehicle had a 88-inch wheelbase.
The new model would be more suitable for road use than the existing Land Rover, which was considered to be predominantly for rural use. To make sure it could cope on any road it came standard with the Rover 3.5-litre V8 engine. The body design was originally sketched by King and went into production with only a few minor touch-ups by the Rover styling team.
According to King, “The idea was to combine the comfort and on-road ability of a Rover saloon with the off-road ability of a Land Rover. Nobody was doing it.”