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Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Motorman: When the top trio took to the road

9 May, 2025

What sort of cars did Chris Amon, Bruce McLaren and Denny Hulme drive when they weren’t on the race track? Motorman knows
Most top racing drivers do care about safety levels of road-going cars for everyday motorists and their all-round abilities behind the wheel. Jackie Stewart for one denied finding everyday driving boring. He took pride in giving his passengers the smoothest possible ride, and encouraged all drivers to actively engage in the task. They also make interesting choices for their transport away from competitive motoring.
Thirty years ago I spent a day with Chris Amon driving on lower North Island roads and I can remember those informative few hours as vividly as if they were yesterday. In 1983 Chris accepted a challenge from Toyota New Zealand to improve its locally assembled cars in a relationship that extended well beyond the end of New Zealand-built Toyota vehicles in 1997.

The Ayrburn Classic announces dates for 2026

7 May, 2025

Save the date: Friday 20 – Sunday 22 February 2026
That’s right. The Ayrburn Classic returns next February for what promises to be another world-class celebration, scheduled slightly earlier on the calendar to bask in Central Otago’s long golden evenings and late-summer glow. This festival will once again transform Ayrburn into a playground for car enthusiasts, food lovers, and seekers of high-end hospitality alike.
The 2025 edition set an incredibly high benchmark, and is fast becoming one of the leading reasons to visit Queenstown – amongst New Zealanders and international travellers alike. With over 250 classic and contemporary luxury vehicles on display – collectively worth more than $250 million – the festival was a visual and visceral feast for attendees.
Standouts included an $8 million LaFerrari, the latest Aston Martin Vanquish, and a fleet of dream machines from Rolls-Royce, Bentley, McLaren, and more. The event’s unique blend of elegance and accessibility attracted both seasoned collectors and casual admirers aplenty.