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Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Motorman: Blame it on Rio!

22 May, 2025

Following the third polite advisory, I figured there had to be a fair degree of substance to the warning. “If this is your first visit to Rio de Janeiro, please be careful,” came the personal hushed dialogue from the pleasant hostesses on a far from crowded Varig flight from Los Angeles to the famous Brazilian seaside city.
The previous evening I had flown into LA from Auckland en route to the 1985 international launch of the Fiat Uno Turbo. I was prepared for another long haul of just under 12 hours across Mexico, central America, Colombia, and central Brazil to that nation’s third largest city. Surprisingly the 10,500km run from Los Angeles to Rio is actually longer than the 8800km LA-London air route.
With the journey including a brief stopover in Honolulu I expected to travel just under 44,000km for the return journey to sample what was to be a low-volume version of a popular Italian car that would sell in even lower numbers in New Zealand. I like to think this shows nothing more than my deep commitment to my craft. In fact, even though I became lost on the homeward journey my total air miles would be little different.

Pinnacle Porsche

15 May, 2025

We were stopped at the side of the road, setting up the next photograph, when a faded Toyota slowed alongside and stopped. The window was already down to give the driver a good look.
“That’s my dream car,” he said, speaking for more than a few of us.
He drank in the gleaming red paint, shining in the sun, and the car’s purposeful swoops and curves. He exhaled half a lungful of cigarette smoke, gave a hang 10–style thumbs up and drove off.
On the side of the road, against a clear blue background, the Porsche stood out in all its stark red glory. It’s the classic 911 shape on steroids. It has the fat, even pouty, front lip of the G series 911s, added to comply with 5mph bumper restrictions in the US. It also has the oversized haunches to accommodate the wider rear wheels and tyres – a first for Porsche, which also confirmed its supercar credentials – and, most noticeably of all, that enormous whale-tail spoiler. They made it look as if Porsche had abandoned its restraint.