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Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

“Gotcha!’’ The continuing tale of a Nissan/Datsun tragic – part two

8 May, 2026

In 1996, I was on a mission to buy a suitable pavement scorcher and visited the now-defunct Manukau City Car Fair. Unbelievably, among the sea of four-door utilitarian Japanese compacts was the absolute jewel in the crown, my automobile wet dream — a 1985 two-door R30 RS Nissan Skyline FJ20 Turbo five-speed manual in nice condition. The owner wanted $10,000 — a great deal.
But what did I do? I bailed out, paralysed by indecision. The money would have been a stretch, but it was the worst automotive choice I ever made. Instead, I went for a rusty Toyota Sprinter 8 Valve Twin Cam Coupé, which was pretty terminal from the get-go. I know. We’ve all done it, but there was really no excuse for passing up the Skyline, and I was haunted by that for years.

Last Tango in the Fast Lane

30 April, 2026

In the mid ’80s, I locked into a serious Nissan/Datsun performance obsession. It could have kicked off with my ’82 Datsun Sunny, though this would have been a bit of a stretch of the imagination, given its normally aspirated 1.2-litre motor — not the sort of thing to unleash radical road warrior dreams. But it did plant a seed, and it was a sweet little machine and surprisingly quick, in contrast to all the diabolical English offerings I had endured.
I was living in South Auckland at the time and was an unrepentant petrolhead. Motor racing was my drug of choice, and I followed the scene slavishly. Saloon car racing, with the arrival of the international Group A formula, was having a serious renaissance here and in Australia and Europe. There was suddenly an exotic air in local racing that had been absent for 15 years.
I was transfixed by this new frontier of motor racing that had hit our tracks in 1985–87 and the new array of machinery on display. In 1986, the Nissan Skyline RS DR30 made a blinding impression on me. The Australian Fred Gibson-run, Peter Jackson-sponsored team of George Fury and Glenn Seton were the fastest crew of the 1986 Australian Touring Car Championship. But Kiwi legend Robbie Francevic snuck through to win the Aussie Championship in his Volvo 240T after a strong start and consistent finishes.