Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Grand Routier — in the french tradition

Sitting in Paddy and Patsy Williams’ Dunedin garage is a stunning example of one of these rare French grand routier sedans. It is a 1949 four-door Lago-Record Factory Berline sedan, to give its full name. Daughter Cath let us know how proud she was of her dad, who had been tinkering away in his garage on this car for so many years.
Without exaggeration, it has been a mammoth task. I first saw this Talbot-Lago in mid 2019. The long-nosed, sweeping, curved four-door saloon, clothed in its misty green metallic paint, was quite breathtaking. There’s more than a little English influence in it, too, harking back to company owner Tony Lago’s involvement in the Clement-Talbot-Darracq era. The long front wings and bonnet, usually multi-louvred, highlighted with artful touches of chrome bling, are typical of the era, but these were indeed luxury length. Interiors provided leather-clad, armchair-style seating and ample legroom, with touches of wood and surprising details such as dainty childproof interior locks — a far cry from today’s lozenge boxes.
Paddy, a retired civil and structural engineer, knows his way around a lathe. He has a well-equipped garage-workshop to assist in any machining tasks along with his other passion for restoring classic motorcycles.

The Great River Road

A few years ago my family, knowing my fondness for driving, gave me the book Unforgettable Road Trips: Thirty-Six Drives of a Lifetime by Martin Derrick. Most of the road trips listed take less than a day in places like Scotland, Monaco, and Australia, plus one in New Zealand. Most of these places were too far to go just for a short drive but four of them would take several days. My interest was piqued, and those four drives were added to the bucket list. To date, I have done three of them: ‘Route 66’ (USA 21 days), ‘State Highway 6’ (NZ 10 days) and ‘The Great River Road’ (USA 22 days). You can drive all of them in less time, but you could also fly over them. We wanted a decent immersion in their charms.
The great river referred to is the Mississippi. While the name conjures the deep south, the river actually starts at the bottom of the great lakes, before emptying into the Gulf of Mexico about 3800km later. The great road is more of a concept than a specific strip of tarmac, as you can drive down either side of the river on various routes. Regardless of which side you drive, time should be kept aside for detours to places such as Nashville, which is famous for something or other.