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Maserati gets racy with model Genevieve Morton — see the pics here

25 May, 2015

Maserati’s brochures already exude an air of class and luxury, thanks to the beautifully designed vehicles in their line-up. For 2015, the beauty factor will be turned up a notch, with Maserati choosing top South African model Genevieve Morton to present its vehicle range in the 2015 brochures and a global media campaign.

Image: Maserati Australia and New Zealand

Morton has already completed one major photo shoot for Maserati, covering its entire range — including the flagship Quattroporte sedan, as well as the new Ghibli sports sedan, and traditional Maserati sports icons the GranTurismo and GranCabrio. You can watch the behind-the-scenes footage of the shoot in the video below:

Covering a range of environments and backdrops, the photo shoots compliment the “style, performance, elegance, and exclusivity of the Maserati range,” according to Maserati. The brochures will be released in both hard copy and digital formats, along with social media content on both Maserati’s and Morton’s social media channels.

Penny’s Pagoda – Mercedes Benz 230 SL

We scouted out a few different locations for photographing this car, but they all had one thing in common. At every stop, people could not help but come up and compliment owner Penny Webster on her stunning Horizon Blue Mercedes 230 SL.
There’s something about the ‘Pagoda’ Mercedes — so-called because the distinctive dipping curve of its roofline echoes that of the famous Eastern tiered temples — that encourages people to speak up.
Many classic cars attract a second look, but in most cases people keep their thoughts to themselves. It was striking how many people felt the need to express the warmth of their feelings about this car.
The expansive glass cockpit, the friendly, subtle lines, and its simple three-box shape seem to encourage openness among passers-by.

Motorsport Flashback – Kiwi rallying in the 1970s

Rallying arrived in New Zealand in 1973 like a tsunami. It had been only a few years since the sport was introduced here and shortly afterwards Heatway came on board as the sponsor to take rallying to a new level. The 1973 Heatway would be the longest and biggest yet, running in both islands with 120 drivers over eight days and covering some 5400 kilometres. The winner was 31-year-old Hannu Mikkola — a genuine Flying Finn who had been rallying since 1963 before putting any thoughts of a career on hold until he completed an economics degree. The likeable Finn became an instant hero to many attracted to this new motor sport thing. I was one of them.