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Maserati gets racy with model Genevieve Morton — see the pics here

25 May, 2015

Maserati’s brochures already exude an air of class and luxury, thanks to the beautifully designed vehicles in their line-up. For 2015, the beauty factor will be turned up a notch, with Maserati choosing top South African model Genevieve Morton to present its vehicle range in the 2015 brochures and a global media campaign.

Image: Maserati Australia and New Zealand

Morton has already completed one major photo shoot for Maserati, covering its entire range — including the flagship Quattroporte sedan, as well as the new Ghibli sports sedan, and traditional Maserati sports icons the GranTurismo and GranCabrio. You can watch the behind-the-scenes footage of the shoot in the video below:

Covering a range of environments and backdrops, the photo shoots compliment the “style, performance, elegance, and exclusivity of the Maserati range,” according to Maserati. The brochures will be released in both hard copy and digital formats, along with social media content on both Maserati’s and Morton’s social media channels.

Fear and loathing the blue oval – part one

The slogan went something like ‘There’s a Ford in your future’. ‘Bugger off!’ were always the words that sprung to my mind. Ford and I have never really got on in the manner of many of my friends, so I’d say my relationship to the brand was distant. The accelerating blur of passing time has helpfully blanketed memories of a few Ford encounters which I probably wanted to forget but I have to admit, now I look at them, they are re-appearing through the mists of time. What comes to mind more readily, to quote some uncharitable wit, is that the letters Ford could stand for ‘fix or repair daily’. Still, I have to ’fess up, there were several Fords in my past.

Class struggle

For a British car, it is huge; for those sitting inside, the bonnet seems to extend past the horizon. The front seats are very comfortable rather than body hugging. The dashboard and centre console cluster are beautifully laid out, reminiscent of a fighter plane cockpit, with acres of red leather all around. Its V8 burble is on show. It is not a car to sneak about in, and it gets attention wherever it goes.
The large back window, possibly the best-known feature of the Interceptor and one that sets it apart, has very good functionality, allowing greater access to the boot. It would not be an easy job to replace it, so Interceptor owners are careful about reversing and not hitting anything.