Maserati gets racy with model Genevieve Morton — see the pics here

25 May, 2015

Maserati’s brochures already exude an air of class and luxury, thanks to the beautifully designed vehicles in their line-up. For 2015, the beauty factor will be turned up a notch, with Maserati choosing top South African model Genevieve Morton to present its vehicle range in the 2015 brochures and a global media campaign.

Image: Maserati Australia and New Zealand

Morton has already completed one major photo shoot for Maserati, covering its entire range — including the flagship Quattroporte sedan, as well as the new Ghibli sports sedan, and traditional Maserati sports icons the GranTurismo and GranCabrio. You can watch the behind-the-scenes footage of the shoot in the video below:

Covering a range of environments and backdrops, the photo shoots compliment the “style, performance, elegance, and exclusivity of the Maserati range,” according to Maserati. The brochures will be released in both hard copy and digital formats, along with social media content on both Maserati’s and Morton’s social media channels.

The actual Formula One

Seeing, in a shed in Hamilton, New Zealand, the Darracq 120 racer that Louis Wagner, also a pioneer aviator, drove to victory in the 1906 Vanderbilt Cup race felt a little like finding a Rembrandt at a garage sale.
For historical significance, I’d say this car ranks with Ray Harroun’s Marmon Wasp, the first Indianapolis 500 winner. Unlike Harroun’s Wasp, which has been lovingly cared for at the Indianapolis Motor Speedway Hall of Fame Museum over the years, this historically pivotal machine wound up half a world away from its home in France and, to most of the motoring world, largely forgotten. Sadly, so is the story of how the car got to Aotearoa in the first place.
More often than not, a racing car that is a few years old is regarded as obsolete and relegated to a shed somewhere. As far as racing drivers and team owners at the cutting edge of the sport are concerned, the cars are virtually worthless at that point. They can’t be driven on the street; at best they can be reconfigured for lower levels of the sport, so few people care about them until their historical significance becomes more apparent.

Dad will love this!

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A seriously good prize for anyone who loves keeping their car looking its best.