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BMW M5 going viral the right way

18 August, 2017

 


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The early 2000s were a simpler time. The internet was in its infancy which meant videos and ads didn’t have the avenues to go viral that they do these days. There are now billions of people making stupid people famous. We then make them rich(er?) by buying the products they promote online, thereby creating an endless cycle of shit.

Way back when, companies had to think about how they’d sell their products, and in doing so, they created some simply brilliant ads. And BMW got it right with these gems.

This BMW M5 ad must rate as one of the best car ads of all time. Perfect in its simplicity, we reckon.

Along with this, BMW made several short films for their 2001/02 model line up. Not just any student short films, mind you. They engaged the likes of action man John Woo, Ang Lee, Neill Blomkamp and Marilyn Manson (errr?) to direct character based films featuring the cars and some big Hollywood names like Mickey Rourke, Danny Trejo and Forest Whittaker.

The best of the bunch was directed by Guy Richie and starring his wife at the time, Madonna, entitled The Star. The star of the show really though, is Clive Owen driving the M5 like it should be. Even though Madonna is a dreadful actor, this is still worth a few minutes of your time.

 


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Motorman: When New Zealand built the Model T Ford

21 March, 2025

History has a way of surrounding us, hidden in plain sight. I was one of a group who had been working for years in an editorial office in Augustus Terrace in the Auckland city fringe suburb of Parnell who had no idea that motoring history had been made right around the corner. Our premises actually backed onto a century-old brick building in adjacent Fox Street that had seen the wonder of the age, brand-new Model T Fords, rolling out the front door seven decades earlier.
Today, the building is an award-winning two-level office building, comprehensively refurbished in 2012. Happily, 6 Fox Street honours its one time claim to motoring fame. Next door are eight upmarket loft apartments, also on the site where the Fords were completed. Elsewhere, at 89 Courtenay Place, Wellington, and Sophia Street, Timaru, semi-knocked-down Model Ts were also being put together, completing a motor vehicle that would later become known as the Car of the Century.

Lancia Stratos – building a winner

12 March, 2025

On his own, and later with his wife Suzie, Craig Tickle has built and raced many rally cars. Starting in 1988, Craig went half shares in a Mk1 Escort and took it rallying. Apart from a few years in the US studying how to be a nuclear engineer, he has always had a rally car in the garage. When he is not playing with cars, he works as an engineer for his design consulting company.
Naturally, anybody interested in rallying has heard of the Lancia Stratos, the poster child and winner of the World Rally circuit in 1974, ’75, and ’76. Just as the Lamborghini Countach rebranded the world of supercars, so, too, did the Lancia Stratos when it came to getting down and dirty in the rally world.