SUBSCRIBE TO THE
MAGAZINE NOW
Facebook-f Instagram

BMW M5 going viral the right way

18 August, 2017

 


unnamed (2).jpg

 

The early 2000s were a simpler time. The internet was in its infancy which meant videos and ads didn’t have the avenues to go viral that they do these days. There are now billions of people making stupid people famous. We then make them rich(er?) by buying the products they promote online, thereby creating an endless cycle of shit.

Way back when, companies had to think about how they’d sell their products, and in doing so, they created some simply brilliant ads. And BMW got it right with these gems.

This BMW M5 ad must rate as one of the best car ads of all time. Perfect in its simplicity, we reckon.

Along with this, BMW made several short films for their 2001/02 model line up. Not just any student short films, mind you. They engaged the likes of action man John Woo, Ang Lee, Neill Blomkamp and Marilyn Manson (errr?) to direct character based films featuring the cars and some big Hollywood names like Mickey Rourke, Danny Trejo and Forest Whittaker.

The best of the bunch was directed by Guy Richie and starring his wife at the time, Madonna, entitled The Star. The star of the show really though, is Clive Owen driving the M5 like it should be. Even though Madonna is a dreadful actor, this is still worth a few minutes of your time.

 


unnamed (2).jpg

The Great River Road

4 July, 2025

A few years ago my family, knowing my fondness for driving, gave me the book Unforgettable Road Trips: Thirty-Six Drives of a Lifetime by Martin Derrick. Most of the road trips listed take less than a day in places like Scotland, Monaco, and Australia, plus one in New Zealand. Most of these places were too far to go just for a short drive but four of them would take several days. My interest was piqued, and those four drives were added to the bucket list. To date, I have done three of them: ‘Route 66’ (USA 21 days), ‘State Highway 6’ (NZ 10 days) and ‘The Great River Road’ (USA 22 days). You can drive all of them in less time, but you could also fly over them. We wanted a decent immersion in their charms.
The great river referred to is the Mississippi. While the name conjures the deep south, the river actually starts at the bottom of the great lakes, before emptying into the Gulf of Mexico about 3800km later. The great road is more of a concept than a specific strip of tarmac, as you can drive down either side of the river on various routes. Regardless of which side you drive, time should be kept aside for detours to places such as Nashville, which is famous for something or other.

A diamond in the rough

24 June, 2025

Two years ago, Lew finished a thorough restoration and the impressive ute has taken on a new life and colour. Lew plays down the amount of effort required but, despite his protestations, I suspect he put a lot of time into the project. A few unwanted tenants were evicted along the way.
“It didn’t take me long. There had been mice living in the firewall, which had caused a bit of damage. It apparently broke down and was pushed into a shed. It was 20 years to the day when I pulled it out and it sat in my other shed for 3 years before I started on it. That’s why it’s in such good order — it’s been kept in a shed for so long and still is.”