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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

Motorman – advancing the skills

26 March, 2026

Of course we are all great drivers — definitely above average — until we find out we aren’t. And finding out in a safe way is clearly the major benefit of driver training and why almost all of us who use motor vehicles should experience it.
Driver training applies to all types of cars and commercial vehicles and logically it is even more applicable to high-performance specialist machines — at least for their drivers and passengers — and, of course, if you are not exploiting or understanding the abilities of your car you are not making the most of it.
When I attended the Porsche Experience Driving Centre in Australia more than 20 years ago, one participant told me, “I’ve had my Porsche parked in the garage for several years and have never known how to use it properly — until now.”

Job opportunity – upholster needed urgently!

18 March, 2026

HELP!
Bren Mathers and Scott Flynn from Suite Southern Upholstery and Auto Trim urgently require assistance from someone with a knack for upholstery.
“We would prefer someone who is already trained in upholstery skills or has the skills to do the work,” Bren said.
Based in Dipton, in rural Northern Southland, the on-the-go business is expanding with a new sample room and extra sheds.
Suite Southern Upholstery carries out a range of upholstery work, from automotive and household furniture and craftwork to marine work.
They currently have eight cars booked in for work, so expect to be busy!
The business has a great reputation for the quality of its work throughout the classic car network, and as far away as Auckland.
If you want to work for a great firm full-time or hours to suit, in a peaceful country work environment, give Bren or Scott a call on 021 685 157
or 03 214 0523.
Check them out on Facebook!