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“Mahketing” 101: How Chevy accidentally won the internet

9 June, 2017

 


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You can imagine how excited Chevrolet were when they came up with this concept. Get a bunch of definitely-not-paid-actors together, film them standing around your new range of cars chatting about how amazing every single feature is, give them a few dollars and send them on their way. The end result was, well, a bit shit really.

So the “post-production” addition of “Mahk” as one of the people hanging about checking out Chevy’s new range and generally taking the piss in the most brilliant fashion has boosted this campaign into the stratosphere, with three of the first four videos from YouTubers Zebra Corner so far having had in excess of two million views (as opposed to the 5,000 odd views on the official Chevrolet channel). There’s no such thing as bad publicity, right?

Check the vids out below. Time well spent but probably not for the overly precious.

Today sees the fifth instalment in the series targeting millennials and Mahk is taking no bearded, flannel shirt wearing, typewriter-using prisoners.

 


 

NZ Classic Car magazine, January/February 2026 issue 403, on sale now

15 December, 2025

Morris’ ground-breaking, world-beating, Minor
It was Britain’s biggest small car, and it got Britain mobile again.       Morris Motors celebrated its millionth Minor in December 1960, a car that defined the British motor industry, and was in production for 10 years alongside the iconic Mini of 1959.
Whakatane dentist John Twaddle has a passion for Morris Minors going back to 1982, and he still has his first example. There are now three ‘Morries’ in his garage. One, however, is quite special, a rare ‘Minor-Million’. 
One of just 350 made commemorating the millionth Morris Minor produced, the first British car to hit a million units, the well-rounded little Brit’ would end production in 1971with a tally of over 1.6 million units.
John finished his Minor Million six years ago, resplendent in lilac, its official factory colour. He calls it his ‘Minor Resurrection’, and it has won numerous awards.
This summer edition also comes with our annual FREE classic car calendar, a must for every garage wall.
Every issue comes with our FREE huge wall poster; this issue, our poster is of a couple of garage mates, a 1957 Ford Ranchero and a 1968 Lincoln Continental.