art

The motor car as an art form

We have certainly come a long way since the exhibition entitled 8 Automobiles, shown at the Museum of Modern Art in New York in the autumn of 1951, the first exhibition concerned with the aesthetics of motor car design.
It was here that the often-used term ‘rolling sculpture’ was coined by curator Philip C Johnson, director of the department of architecture and design, when he said, “An automobile is a familiar 20th century artefact, and is no less worthy of being judged for its visual appeal than a building or a chair. Automobiles are hollow, rolling sculptures, and their design refinements are fascinating. We have selected cars whose details and basic design suggest that automobiles, besides being America’s most useful objects, could be a source of visual experience more enjoyable than they now are.”

Romancing the automobile and motor racing in art

The glamour and excitement of the automobile first had an impact on me through car advertisements. Growing up on Auckland’s North Shore in the conservative early ’60s, there wasn’t much dynamic stuff going on. Everything was pretty bland and socially constrained, but there were glimpses of a world beyond that lay just out of our grasp. One of these early influences was a pile of late ’50s National Geographic magazines. We received these on subscription from a generous uncle in North America. It wasn’t the articles we were poring over though, it was the advertising, particularly the art-styled American car adverts.
The evocative, lusciously coloured and boldly styled auto adverts hit me like a juggernaut.