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Mercedes Benz 230 SL

The Pininfarina 230 SL

14 May, 2026

It’s October 1964, and imagine you’re an automotive journalist covering that year’s Paris Auto Show (Mondial de l’Automobile). As you approach the Pininfarina booth, you come across a car that looks a bit like the Mercedes-Benz 230 SL introduced the previous year at the Geneva Auto Show, a car then arriving at Mercedes-Benz dealerships around the world.
But looking closely, its styling and proportions seem to be a bit different. And it has a fixed roof, unlike the Pagoda-style greenhouse of the removable hardtop seen on the production 230 SL. While today, the styling of the W113, under the supervision of Head of Styling Friedrich Geiger, with lead designers Paul Bracq and Bela Barenyi, is considered a mid-century modern masterpiece, acceptance in-period was not universal. Some critics called out the concave design of its removable roof, which ultimately gave the car its “Pagoda” nickname.

Penny’s Pagoda – Mercedes Benz 230 SL

18 April, 2024

We scouted out a few different locations for photographing this car, but they all had one thing in common. At every stop, people could not help but come up and compliment owner Penny Webster on her stunning Horizon Blue Mercedes 230 SL.
There’s something about the ‘Pagoda’ Mercedes — so-called because the distinctive dipping curve of its roofline echoes that of the famous Eastern tiered temples — that encourages people to speak up.
Many classic cars attract a second look, but in most cases people keep their thoughts to themselves. It was striking how many people felt the need to express the warmth of their feelings about this car.
The expansive glass cockpit, the friendly, subtle lines, and its simple three-box shape seem to encourage openness among passers-by.