Speculation surrounding John Force sponsor peaks

3 November, 2014

Speculation and anticipation surrounding the sponsorship of one of the world’s most well-known drag racers, John Force, has now been put to rest. John Force Racing (JFR) and Peak have announced a new agreement that sees Peak Antifreeze and Coolant and BlueDEF brands coming on board as primary sponsor for John Force during the 2015 NHRA season and beyond. This follows reports earlier this year that Force’s existing primary sponsors, Ford and Castrol would both be cutting back at the end of the 2014 NHRA season.

John Force Racing will be sponsored by Peak Antifreeze and Coolant for the 2015 NHRA season

The new agreement sees the brands as the primary sponsor of John Force’s Funny Car for the majority of the 2015 season, as well as continuing as a major associate sponsor on team members Robert Hight, Courtney Force, and Brittany Force’s cars.

“I’m committed to continuing to lead a championship team and Peak has proven a similar commitment to the NHRA. Thanks to Peak Antifreeze and Coolant, I won’t be hanging up my hat from this sport anytime soon,” said 16-time NHRA Funny Car champion John Force.

The crowd checks out the new-look Peak Antifreeze and Coolant–sponsored Funny Car

Old World Industries includes the Peak Antifreeze and Coolant and BlueDEF brands, and its chief marketing officer, Bryan Emrich, says the company is honoured to be behind John Force and JFR for the 2015 season and into the future.

“Peak chooses partners that exude the same passion and personal character of hard work that our company upholds. After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favourite, and we are lucky to be tied with such a great championship-winning organization.”

Chrysler’s classy cruiser

I first saw our feature car, a 1970 V8-powered Regal 770 hardtop, towing a trailer carrying the tidy Ford Anglia classic racing saloon in Broadspeed racing colours that has featured in these pages. The coupe is comparatively rare here, which means anyone contemplating purchasing one of these big two-doors is sure to see prices continue to climb. The latter Charger has claimed much of the Aussie Chrysler limelight, but the simpler and classier lines of this car, which appeared dated soon after its introduction, now have a more timeless appeal.
Former owner, Balclutha motor engineer, Mike Verdoner, remembers the car well. He believes it came from Dunedin originally.
“I’m not sure about the car’s history, but I bought it off its owner at Kaitangata. Unusually, it was advertised in the local newspaper, the Clutha Leader, which was a surprise as these usually go for a lot more money on the internet. I had it for quite a few years. It needed a little bit of work to tidy it up, so I had to decide whether to spend the money on it to do it up, which could have been twenty grand. Its value at the time was not like it is now, so I sold it to Ewan. It’s probably now worth three or four times what I sold it for.”

The Pininfarina 230 SL

It’s October 1964, and imagine you’re an automotive journalist covering that year’s Paris Auto Show (Mondial de l’Automobile). As you approach the Pininfarina booth, you come across a car that looks a bit like the Mercedes-Benz 230 SL introduced the previous year at the Geneva Auto Show, a car then arriving at Mercedes-Benz dealerships around the world.
But looking closely, its styling and proportions seem to be a bit different. And it has a fixed roof, unlike the Pagoda-style greenhouse of the removable hardtop seen on the production 230 SL. While today, the styling of the W113, under the supervision of Head of Styling Friedrich Geiger, with lead designers Paul Bracq and Bela Barenyi, is considered a mid-century modern masterpiece, acceptance in-period was not universal. Some critics called out the concave design of its removable roof, which ultimately gave the car its “Pagoda” nickname.